We are pleased to announce Jeffrey Hayzlett, CMO & Vice President of Eastman Kodak, as our “Outside of the Industry” Closing Keynote Speaker!

Jeff Hayzlett, also known as the “Celebrity CMO”, according to Forbes Magazine, delivers exceptionally engaging and insightful presentations on his first hand experience conducting worldwide business growth strategies, marketing and communication, social networking and mobile marketing strategies.

Listen to Jeff Hayzlett as he reveals the intimate, behind the scenes details and marketing strategies that fueled Kodak’s successful brand transformation from a traditional model to an innovative digital model, and resulted in one of the biggest turnarounds in business history to date. Through his presentation Hayzlett will share how he personally embraced social media and just how essential a social media strategy is in strengthening the bond between you and your customers, growing your brand, and creating customer evangelists.

Currently Jeff is known as one of the Top Ten Executives on Twitter (with 14,040 followers), and was quoted saying “Engagement is the new ROI”. Listen to Jeff's case study showcasing a contest Kodak conducted this past summer to rename the Zi8 pocket camera, and you will understand the ROI of engaging, participating, and listening to your customers.

Attendees of this session will not only gain invaluable insights but they will also receive a complimentary copy of Hayzlett’s highly anticipated and soon to be released book!

Check out Jeff Hayzlett’s recent presentation at the 140Conf in LA as he speaks about his use of Twitter and Kodak's Social Marketing activities