Why Come to TravelCom 2010?
TravelCom is the premier conference and expo for senior marketing executives and CEOs of travel organizations. The show has over a decade of success and attracts over 400 senior travel marketing executives within the industry. Additionally, the show boasts over 60 exhibitors who bring cutting-edge technology and digital marketing services to the travel industry. Attendees gain invaluable insights on new strategies for digital marketing, eCommerce, as well as sound marketing investment strategies for online media.
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TUESDAY
March 9, 2010
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| 12:00 - 5:00 pm |
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Executive Women's Forum & Luncheon |
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Sponsored By: |
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TravelCom attendees: Complimentary admission, Non-Attendees: $150. per person
This one of a kind, Executive Women's Forum has been a standing success year after year. This exclusive event, brings together top women leaders in travel marketing, distribution and e-Commerce for an off-the-record discussion about the most pressing issues that women encounter within their leadership roles. |
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| 4:00 - 5:00 pm |
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Experian Hitwise University |
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TravelCom attendees: Complimentary admission
Make sure not to miss this exciting pre conference session. We are pleased to announce that Experian Hitwise will offer a free university session from 4:00pm to 5:00pm free to all TravelCom attendees.
The Online Travel Persona
How well do you know your customers? How about your competitor’s customers? In this University Live session, Bill Tancer will introduce you to the latest technology in defining your current and target customer with Experian Hitwise online behavior data.
Host – Bill Tancer, GM Global Research, Experian Hitwise and Author of Click – What Millions Do Online and Why it Matters |
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| 5:00 - 7:00 pm |
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Opening Cocktail Reception TravelCom 2010
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Dallas will come alive and the collaboration will begin as we kick off the start of TravelCom 2010, Actionable Strategies for Tomorrow. Join us for an unparalleled networking cocktail reception at the Expo Center, where you will be able to meet, mix and mingle with key players and colleagues within the industry. |
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WEDNESDAY
March 10, 2010
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| 7:00 - 8:00 am |
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Breakfast |
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| 8:00 - 9:00 am |
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Opening Keynote Speaker
Dennis Woodside, Vice President, Americas Operations - Google Inc.
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Hear it from the man himself, Dennis Woodside, VP American Operations, Google Inc. Online search represents over 50% of upstream traffic in the travel category. According to Experian Hitwise Research, Google accounted for 74% of all U.S. searches as of June 2009. Given Google's foray into mobile marketing, cloud computing as well as being the leader in online media and search marketing, this presentation will serve as a strong foundation in helping you to begin planning your marketing strategies for 2010 and beyond. Learn how you can implement Mr. Woodside’s strategies and tactics into your own business plans.
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| 9:00 - 10:30 am |
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Online Consumer Behaviors, Patterns and Trends Research Panel |
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Understand every aspect of how internet, online, mobile and social media technologies and marketing strategies are affecting your consumer. Make sense of the latest international trends, psychographics, demographics, online customer satisfaction drivers and clickstream traffic trends. This general session will include a riveting overview of research case studies and custom reports from some of the most accomplished speakers in the industry.
Claude Guay - President and CEO - iPerceptions will share insights of consumer drivers for website navigation with benchmarks from other industries compared to travel, giving you a broader perspective of this vital area of success.
Henry Harteveldt - Vice President, Principal Analyst – Forrester Research, will present insights gathered from its multiple cross industry reports that pertain to the travel sector giving you a broad perspective allowing you to peel away layers through research and identify your exact target market.
Bill Tancer - General Manager, Global Research – Experian Hitwise will present a unique and custom Travel Conference Report on online consumer habits, their personal preferences, and demographics that you may not have thought about, inspiring your creativity and enhance your out of the box thinking.
Peter Yesawich - CEO - Ypartnership will discuss in depth online consumer psychographics, helping you understand how you can utilize this tool when creating your marketing goals.
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| 10:30 - 10:45 am |
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Coffee/Refreshment Break |
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| 10:45 - 11:30 am |
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Hotel Executive Discussion
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Moderated by St. John Murphy, Senior Vice President of Global Travel & Hospitality Leader, Keane Consulting
A view from the top, gain insights into how executives from the hotel industry evaluate online media trends like mobile and social media and how they directly impact their brands. The panel moderator will facilitate a discussion where case studies from leading hotel chains are examined and discussed. Understand how companies are responding to current economic challenges and leveraging lessons learned from past recessions
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| 11:45 - 12:30 pm |
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Travel Industry Sector Sessions |
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A discussion of best practices by key segments of the industry. Join moderated forums that highlight case studies on marketing ROI and emerging strategies for the current economic climate. |
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Business Travel Forum
Moderator - Frank Petito, President, Orbitz for Business
The dynamics of the corporate travel landscape have undergone rapid changes in lieu of technology advances and the recent economic downturn, leaving companies and organizations to redefine the new ‘norm’ for their business and its travelers. Companies, suppliers and travel agencies are utilizing new technologies that both empower and engage corporate travelers like never before. New expense management innovations, online booking and meeting planning tools, mobile applications and social media are part of the emerging corporate travel landscape. Gain invaluable insights from the top industry players, spanning all aspects of the corporate travel spectrum, and learn how they are working collaboratively to provide comprehensive service to today's business traveler.
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International Travel Forum
Moderator - Danielle Smith, Client and Strategy Development , Range Online Media
The Triumphs and Travails of the Borderless Digital Landscape
As new media channels continue to proliferate and travel marketers become increasingly sophisticated, the face of the international travel market is rapidly changing. Our panelists have spent years in the International travel marketing trenches and will share with attendees their best practices and pitfalls to avoid. They will specifically address:
• Telling a compelling story around your brand that speaks to international audiences,
• The cultural and language barriers that can make or break a campaign,
• Utilizing your digital channels to increase revenue,
• The ability to overcome geographic or economic hurdles via online channels.
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Future of Distribution Forum
Moderator - Robert Coggin, Vice Chairman of Travelport GDS
Join in a facilitated discussion as we discuss the distribution of the industry product and how access to content continues to be the number one issue with both buyers and suppliers in the travel industry. The Distribution session at the upcoming TravelCom Conference will give everyone an opportunity to hear the views of representative from the Airlines, Travel Agents, OTA’s and the GDS. |
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| 12:30 - 2:00 pm |
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Luncheon Session
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Keynote Presentation: Daniel Levine - Executive Director, Avant Guide Institute
Winning Travel Business in Changing Economic Times:
How US tourism stakeholders will thrive from changing consumer behavior
How have changing economic times affected peoples' values and attitudes? What is motivating them to make travel, leisure and lifestyle decisions? Based on thoughtful new research from Levine's forthcoming book, this extraordinary one-of-a-kind presentation demonstrates how American tourism will not just survive, but thrive, by embracing change to turn current social shifts into profitable opportunities. Spotlighting remarkably original cases, Daniel demonstrates how creative companies from a wide range of industries are profiting and prospering from shifting social values. Then he explores how US tourism stakeholders can take advantage of these same trends in innovative new ways to attract visitors and increase sales. While this presentation is inspirational, funny and packed with amazing visuals, the focus is on the practical. You will learn about powerful new trends that will significantly impact your work, discover straightforward strategies to take advantage of major social trends, and walk away with remarkable insights and tactics you can immediately put to use.
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| 2:15 - 3:00 pm |
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Gaming Panel
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Moderated by Charles Anderer, Group Publisher at BNP Media
Learn how the gaming industry is cross promoting all elements of their brands, entertainment, gaming and hotel via online and mobile channels, with an increased focus on e-Commerce and loyalty. Speakers will include top leaders from the gaming industry.
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3:00 - 3:30 pm
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Coffee/Refreshment Break - Expo Floor |
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| 3:30 - 4:15 pm |
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Travel Industry Sector Sessions |
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A discussion of best practices by key segments of the industry. Join moderated forums that highlight case studies on marketing ROI and emerging strategies for the current economic climate. |
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Leisure Travel Forum
Moderator - Danielle Courtenay, Orlando/Orange County Convention & Visitors Bureau, Inc.
Digital, mobile and social media have provided more tools then ever to reach consumers, but how do you effectively integrate them into the marketing mix, how do you maintain your brand integrity when you don’t control the message and how do you determine success. Learn through case studies and discussions with individuals who tackle these tough questions every day including Anne Fisher from SeaWorld Park & Entertainment, Mike Haines from Facebook and Dana Fowler from Media Flashpoint.
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Meetings & Events Forum
Moderator - Christine Duffy, Maritz Travel Company
Understand how your convention, meeting planning, event marketing and event planning channels of communication have been altered for good. Learn exciting new opportunities through Ms. Duffy of what is available to you and the direction in which social and mobile marketing will continue to take the industry to new levels, reaching to markets never before thought of as well as new ways to communicate to your existing consumers.
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| 4:30 - 5:30 pm |
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Online Travel Agency Executive Panel
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Moderated by Robert A. Gilbert, President & CEO of Hospitality Sales & Marketing Association International.
A moderated discussion amongst the leading online travel agency executives discussing best practices and case studies of in-depth mobile, social and marketing programs overall. Learn how OTA’s will continue to evolve and how they will directly affect your business. The discussion will center on ways to increase your bookings, reach out to new markets and utilize OTA assets to increase your sales. Advertising tools and approaches will be discussed with a focus on ROI.
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| 5:30 - 7:30 pm |
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Cocktail & Networking Reception - Expo Center
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As we end an action packed day, join us for another networking cocktail reception and discuss your learnings and discoveries with our guest speakers and panel members as well as your peers and colleagues. Discuss with each other, exciting ways to implement the knowledge gained throughout the day to grow your company and the endless possibilities now available to you. |
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THURSDAY
March 11, 2010
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| 8:00 - 8:45 am |
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Facilitated Discussion:
Steve Kaufer, Founder and CEO TripAdvisor |
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Learn from Mr. Kaufer as he shares his success in the marketing arena, through an interview lead by Henry Harteveldt.
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8:45 - 9:30am
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Mobile Media Session
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Moderated by Eric Bader, President at BrandinHand, Inc,
Mr. Bader will faciliate a highly energized panel demonstrating new and emerging mobile applications and advertising platforms in a case study format with a hands-on approach. Attendees will leave this session with specific ideas on how to build new advertising models for mobile media.
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9:30 - 9:45am
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Coffee/Refreshment Break |
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| 9:45 - 10:30 am |
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Cornell University Social Media Panel |
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Moderated by Rohit Verma, Ph.D., Executive Director for the Center for Hospitality Research (CHR) at Cornell University School of Hotel Administration.
Mr. Verma will facilitate a combined learning and "lab" experience where experts within the field will entertain questions via a Twitter & Text method from 10:00 - 10:45 a.m. on Thursday, March 11, 2010. Learn how to appropriately use the platforms of social media to get your voice into the mainstream through live user experience. Panelists confirmed include Dew Schutte, S.V.P. Chief Digital Officer, Condé Nast; Bruce Himelstein, Senior Vice President, Sales & Marketing, Ritz-Carlton Hotel Company; Shel Israel and senior leaders at Twitter and Facebook. Learn the most up-to-date distribution methods in new, social, and emerging media, and see how easily you can be a part of new media platforms available today.
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| 10:30 - 11:30am |
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“Actionable Strategies for Tomorrow”
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Moderated by Chris Malone, Advsior to Choice Hotels International.
A brilliant conversation with industry leader, Chris Malone. Mr. Malone served as CMO for Choice Hotels International, Inc. since 2008, overseeing strategies related to marketing, worldwide travel industry sales, advertising, eCommerce and reservation programs. With over 20 years in the industry, Mr. Malone contributes his wealth of knowledge and experience giving you the tools and ideas to create and implement Actionable Strategies for Tomorrow.
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| 11:30 - 12:15 pm |
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Innovator of the Year Award Presentations
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Travel Industry - Innovator of the Year Award - Orlando/Orange County CVB
We are excited to announce this year's Travel Industry Innovator of the Year Award will be presented to the Orlando/Orange County CVB for their innovative project "67 Days of Smiles". Join us as Danielle Saba Courtenay, Chief Marketing Officers presents the ideas and concepts behind this exceptionally successful social and viral campaign.
Learn more about this campaign |
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Outside the Industry - Innovator of the Year Award - The Coca-Cola Company
We are excited to announce this year's Innovator of the Year Award will be presented to the Coca-Cola Company for their innovative project "Expedition 206". Join us as Kari Bjorhus, Vice president, Enterprise Communications presents the ideas and concepts behind this exceptionally successful social and viral campaign.
Learn more about this campaign |
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| 12:15 - 1:00 pm |
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Closing Keynote Address:
Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak
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Join us as we conclude TravelCom 2010, with Jeff Hayzlett, also known as the “Celebrity CMO”, according to Forbes Magazine, delivers exceptionally engaging and insightful presentations on his first hand experience conducting worldwide business growth strategies, marketing and communication, social networking and mobile marketing strategies.
Listen to Jeff Hayzlett as he reveals the intimate, behind the scenes details and marketing strategies that fueled Kodak’s successful brand transformation from a traditional model to an innovative digital model, and resulted in one of the biggest turnarounds in business history to date.
Also, a special gift for all those that attend TravelCom 2010!
Attendees of this session will not only gain invaluable insights but they will also receive a complimentary copy of Jeff Hayzlett’s highly anticipated and soon to be released book!
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| 1:00 - 2:00 pm |
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Exhibitors Open / Grab-n-Go Lunch
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| 2:00pm |
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Close of Show |
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